Case Studies
eCommerce
Transforming one of Europe's top ecommerce pioneers
We've transformed one of Europe's top ecommerce companies. The entire pipeline underwent a profound digital transformation. A combination of ground-breaking CGI processes, automation and AI integration accross all departments and countries lead to an unprecedented multilingual and localised content creation in 20 languages. This overhaul streamlined not only content production but significantly accelerated time-to-marktet and global accessibility.
Industrial Production
15.000 identical photos of product combinations
With 5 body sizes, 20 colours, 15 different handles, and 10 different accessories, generating high-end visuals for a whooping 15,000 unique product combinations, demands a radical approach. Automated CGI techniques efficiently generate these images, ensuring each combination is not only visually represented at the highest quality but a pixel-perfect match with the other 14.999 configurations.
Improved Amazon Rankings
Individual video animations for all 450 SKUs
Through a tailored digital video animation pipeline, the brand transitioned from showcasing 1 representative product video for each family with the same generic content to dynamic, individual content for every single product of the 450 SKUs . This enhanced the amazon algorithm treatment and brand representation across product families, elevating market reach significantly.
Cost-Efficiency
1. No Physical Assets
Utilizing minimal input like CAD data or a handful of photos, a rudimentary 3D model forms the bedrock for virtual photography. This foundational model serves as the canvas for a world of creative possibilities, replacing the need for physical prototypes in traditional photography.
2. Infinite, Virtual Studios
With virtual photography, the sky's the limit—unlimited virtual studios come to life for both standard and campaign looks. These settings, tailored for specific products or product families, are conveniently stored and accessible globally. This flexibility transcends geographical limitations, allowing access to these virtual spaces from anywhere in the world, at any time.
3. 100% Consistency
Regardless of alterations in configurations, colors, or other variables, the system renders the exact image consistently. This precision and uniformity across every rendition ensure a flawless portrayal of products from any angle or focus.
4. Moving Imagery
Breaking away from the confines of traditional photography, virtual studios transcend static images, allowing for the creation of dynamic videos. The fluidity of movement within these virtual spaces unlocks a new dimension in showcasing products, offering an immersive visual experience beyond static stills.